Community Council Issue Paper 1: Topics and Focus

Today we are excited to share the first issue paper for the Community Consultation on the Future of Global Voices – on the subject of the topics and focus of GV’s work.The issue paper will present the background of our approach to topics, the pros and cons of our current practice, and present a range of alternative models.

The question:

Should we change our (editorial) focus? We cover a broad scope of issues in our work. This allows volunteers to write about a wide variety of topics, but it also creates greater demands for editors. Should we maintain this breadth? Or should we seek to narrow our focus and cover certain issues in greater depth?

You can read the full issue paper below, or download it as PDF – Issue Paper 1 – Topics and Focus.

We encourage Council members to read closely and discuss these issues in the Google group, in the comments section, and our upcoming conference calls on September 13 and 15. All community members are also welcome to share thoughts in the comments section below!

Also, please feel free to reach out to one of the Community Connectors, or any of the core team members, with questions or comments about the paper or the process for discussion.


Community Council Issue Paper #1

Is having a specific focus important for Global Voices?


A key premise of Global Voices (GV) is that contributors write about subjects they know and care about. Through our stories we can show readers around the world why these issues matter.

Social movements and protest, human rights, political conflict and underrepresented voices are a few of the themes we cover frequently. Some GV sections have a specific editorial focus. For example, Advox works on digital rights and threats to freedom of expression. Rising Voices supports communities that are telling their own stories online. Both projects have networks of peers and like-minded organizations that also contribute ideas and subjects for stories.

In this poll, we ask: Should GV be open to all topics? Or should we narrow our focus?

The answer will help shape the future size, character and identity of our community. It requires us to think about which topics matter most to us, and how we will choose them. It will also require us to think about what kinds of readers we want to engage. Do we seek a general audience, or one interested in specialized topics?

Likewise, we might decide to narrow the focus of our project work. Might we also restrict projects by topic, by geography, or by some other factor?

As we look ahead, we need to ask ourselves: When it comes to storytelling focus, what is most important to us? What do we most want to achieve?

The origins of GV’s present structure

Global Voices began as part of the open knowledge movement of the mid-2000s. Our community came together because we valued the potential for anyone to recognize an important story and tell it to the world.

In the beginning we were explainers, helping readers better understand conversations in the many blogospheres that blossomed around the world in the mid-2000s. Our aim was not to report the news, but to explain and contextualize what was already being told, in an effort to elevate and amplify important stories that were not covered by mainstream media.

We therefore set ourselves relatively few absolute restrictions on the types of activities we undertake and stories we write. This is most evident in our newsroom, where volunteers can write about everything from corruption to censorship to culinary crazes.

Openness is also part of our structure. At Global Voices, authors have the power to determine topics of interest, rather than simply taking direction from our editorial staff, as they might in a more traditional media organization. And translators bring another layer of openness to our work, by freely choosing which stories get translated and which do not, creating a new layer of thematic curation outside editorial control.

As our community grew and online media evolved, we started diversifying our activities. While most GVers remained dedicated to writing, others began building new projects with a clear focus, such as translation (Lingua), and protecting (Advox) and enabling (Rising Voices) free speech and access to information online, and creating space for personal essays and ideas, with the Bridge.

GV’s storytelling section, which we started calling the Newsroom around 2014, continued to cover a wide range of topics. But over time we focused on certain topics and issues more than others.

Pros and cons of current model

Pro Con
Our newsroom encourages a diverse array of participants to tell the stories that are most important to their communities. Our current model leaves teams with limited time and capacity to pursue story topics that have strong urgency and can achieve impact.
Our current model supports serendipity – we are able to discover new ideas and connections between topics and events, wherever they originate. GV’s openness to all topics makes it difficult for readers to understand what we are.


Five possible models

Here are five possible directions in which GV could develop:


Authors have even more authority to choose what topics they write about, and how they tell their stories. In this model, we might create spaces for participation in which individuals create a presence based on their interests. Similar platforms, such as The Conversation, work with academics and university partners and support larger communities. Global Voices would have better search and sorting functions and encourage a wider selection of individuals and partners to publish, expanding the community and doubling down on serendipity.

Description Newsroom becomes more open— authors have greater autonomy and fewer editorial restrictions.
Role of Authors Authors have the freedom to choose what they write, and to publish stories with minimal editorial review. Some contribute tips, leads and ideas, but may not write full stories.
Role of Editors Editors work with authors who wish to have editorial guidance, and perhaps shift their energies to work on editorial partnerships and special coverage.
Pros We could have a quicker, smoother process for publishing, that is more in tune with the tempo of the Internet. When there are few boundaries, projects and stories emerge spontaneously and we’re free to pursue them, as we are not fully committed to focused projects or campaigns. We could build an even larger community of people who support the GV ethos. We might find more possibilities for collaboration across a more diverse and broader community, if properly structured. This model could give us an alternative to our highly structured editorial approach, that is costly and difficult to fund.
Cons A more distributed community might be more diffuse/less connected, if we do not have unifying areas of focus. Unverified, inaccurate information will be more likely to appear on GV. The quality of our writing may fall if we decrease editing requirements. Relying on self-organization for people with common topic interests to work together may not work. Historically, we have found that most such collaborations tend to be short-lived and sometimes fail. The role of Lingua and the translation community is unclear in this model.


GV Classic

We maintain our present openness to a wide range of editorial topics, with narrow restrictions on certain types of stories that don’t fit Global Voices goals. We have editorial processes through regional and language editors, sub-editors to proof facts and correct style and grammar.

Description We maintain our current model.
Role of Authors Authors are free to cover a wide range of editorial topics, with narrow restrictions on certain types of stories that don’t fit Global Voices goals.
Role of Editors Editors work to ensure that stories are accurate, offer important context and meet other standards of quality.
Pros We maintain space for novel ideas, serendipity, and surprises. The community remains open to many influences and ideas. We have a relatively effective balance of openness and editorial control.
Cons Changes to the social media ecosystem demand that we be responsive; minor, incremental changes to our approach may not help. We often miss opportunities to do robust coverage of or build momentum around specific story topics that we are uniquely well-positioned to cover. Fundraising for our current model is more and more difficult – donors love new projects, but don’t like to pay for ongoing operations.


Designated Topics

We develop a strategy that seeks to have impact on the world by focusing on specific topics identified by the community, that align with GV’s’ values and that allow us to leverage our unique skills and cross-regional knowledge. The Newsroom becomes more closely aligned with projects like Advox and Rising Voices, and Lingua communities increase our global impact by making our stories accessible to readers in many languages.


We focus on specific topics identified by the community that align with Global Voices’ values.

Role of Authors Authors write stories and contribute ideas, tips, research and writing to collaborative projects that reflect our topics of focus.
Role of Editors Editors work with their teams to identify important stories within selected topic areas, edit stories, and organize collaborative projects.
Pros Prioritizing a small set of topics will allow us to focus our energies and resources on specific issues that we are uniquely well-positioned to cover. Narrowing our focus may help us strengthen our brand and make our purpose more clear to audiences and partners. Setting goals around topic coverage will allow us to better see the effects of our work. We have a good chance of getting financial support for editorial projects with defined topic areas and plans; funders are eager to support well-defined projects.
Cons We might lose our “serendipity function” — the way stories sometimes emerge unexpectedly — that has long been part of our culture. We might lose some contributors. For some GVers, the freedom and flexibility to write about almost anything is a great virtue. We might be less unique; we would need to be careful to maintain our distinctive editorial culture and voice.

Rights and Access

We narrow our focus to subject areas where we have proven expertise and skills. Advox and Rising Voices have clearly defined topics and goals, and we are recognized leaders and innovators in the fields of digital rights, online freedom of expression, access and skills development, and network building among diverse, under-represented communities.

Description We narrow our focus to subject areas where we already have the most expertise and skills in the community, Advox and Rising Voices.
Role of Authors Authors write and contribute research for collaborative posts on topics in the fields of digital rights and access to technology and media in underrepresented communities.
Role of Editors Editors develop stronger specialization in these areas and edit these stories and collaborative posts.
Pros We could focus our energies and resources on specific issues that we are uniquely well-positioned to cover. We could create new opportunities for community members and teams to achieve impact on issues that we care about. We could strengthen our brand and make our purpose more clear to audiences and partners. We could attract new contributors with specialized skills (multimedia, technical research, data analysis and visualization) in our areas of focus.
Cons We would likely lose those community members not interested in these topics. Narrowing focus decreases serendipity and surprise – stories that originate as one topic sometimes become stories about access or rights. We wouldn’t have tracked them if we hadn’t first focused on them through a different lens. We could further entangle advocacy and reporting, in ways that could be hard to manage. We might write fewer stories, diminishing our overall online presence. A very narrow focus may not attract the interest of a large community of translators. We may face direct competition in these fields.



We maintain an open editorial process that encourages contributors to work on many topics and build mechanisms that promote more collaboration and collective production. In this way, we expand how people can participate in the GV community to include research, sharing tips, ideas, leads, etc. Contributions might end up in a pool of story ideas, as part of dedicated newsletters (similar to the Netizen Report), or social media feeds. We would build a process to define and integrate individuals’ contributions into story categories, topics and campaigns.


We create an open editorial space for all contributors, who participate by sharing tips and ideas for stories. These could be published on a new section of our site, or be part of a pre-publication space for collaboration.

We design a process to narrow the focus of those contributions, and turn them into a range of media products: stories, research papers, campaigns, collaborative series, and so on.

Role of Authors Contributors share ideas, story topics and leads in a variety of contexts, languages and sub-communities. Authors become a smaller group who are dedicated to turning these tips and ideas into stories or newsletter-style posts.
Role of Editors Editors scan and evaluate tips and ideas and work with authors to develop a select set of these ideas into stories, series, or reports.
Pros We maintain openness to new ideas and serendipity, while building stronger narratives around compelling stories that we choose to prioritize We maintain space for new people and a growing community We offer a path for growth and learning within the community and staff that leads to more dedicated participants joining writing/editing/producing teams
Cons We create a more complicated system that takes more resources, staff, and technology to manage, and uncertain prospects for funding that system We don’t know whether contributors would be ok sharing just tips, story ideas and short posts. Many contributors join because they want to write long stories Work flows around translation become more complicated and confusing


Next Steps

In addition to these five models, we may find that alternatives and combinations of these options develop as part of our discussions. The models we present are idealized versions of the choices available to us.

The development of a new model will in practice require substantial discussion, testing and design work, and also most likely coordinated fundraising to support the new direction. We will also evaluate the options in the context of the other major issues, and the results of all of the polls.


  • Nadezhda Dukhovny

    I believe that the general format of GV should stay the same. That means that the broader the range of topics and tasks we attempt to cover are the more we achieve staying loyal to the name of the community – Global Voices. I also believe in nature of things which for me is to let the nature take its course. I think that the topics of the posts come by themselves as the contributing authors choose to write about the hottest and most needed events. Narrowing the range of the topics will narrow the perspective and make us lose a part of the audience. The audience and the topics come and go but the essence of the community stays which will prevent from the decay and slow dying of the whole community. This way will reflect the reality of ever changing life and nobody will feel cut of and not appropriate. I think that this is exactly what attracts the contributors – the ability of the community to accept each and every one and talk on any topic they want – just like the good friends do. To beat the cons of the remaining model there is always a solution – to build communities like Lingua advocating for certain topics/jobs/regions/other relevant categories. Properly structured the community will grow just like a garden which is properly taken care of. Decrease any of the category and the corresponding branch will fall and it will be difficult to revive it. To attract the sponsors and encourage fundraising we might think of new projects that will only be welcomed coming from a well known platform. Changing the unique characteristics of Global Voices we lose the global approach and become just like any other site or blog and will be doomed to slow death. In my opinion, the hybrid option of combining the old and the new looks the most successful it might be since it both maintains the idea of global sharing the ideas and experiences and becomes more structuralized and focused on what really is needed today.

  • In this poll, we ask: Should GV be open to all topics? Or should we narrow our focus?

    I believe it is perhaps better to focus on a few topics. An editorial focus will help with penetration of GV articles in online spaces, social networks and therefore it will just appear before many more eyes. As many more people read the news, many more would like to participate in covering the story. A catch 22. But, a simple survey of readers-to-become-participants can highlight if people consider themselves passive to the news they receive about rights and access or active in this area/dialogue. I suggest a quantitative model assess what people eventually want out of the coverage, but I do fundamentally believe that specialisation will help with getting more eyeballs and thus contributing to impact.

    Do we seek a general audience, or one interested in specialised topics?

    Specialized topics, niche audience. I would assume that GV audience is already niche (demographically) and most probably some section/regions get more traffic than others. In this regard, I suggest narrowing down sections just on major news outlets or other community outlets like Axios, Media Matters, “Nowthis”. Also, I recommend to seek/feed a niche audience by the medium. Emphasis should be put on audio/visual content (e.g. podcasts) as they have dedicated new audiences on their own. As a business individual, I listen to the news now. I don’t read online unless it’s a long feature that has gone semi-viral and most of the news are rehashed news of the week in the US, the world (whitepaper about the economy, US Congress, etc.)

    Likewise, we might decide to narrow the focus of our project work. Might we also restrict projects by topic, by geography, or by some other factor?

    Restrict content to project work and “special coverage.”

    As we look ahead, we need to ask ourselves: When it comes to storytelling focus, what is most important to us? What do we most want to achieve?

    In conclusion, I believe that an editorial board should take leadership of the content/topics published through a transparent, agreed upon, internal guidelines process that does prescribe to GV values. I do suggest however open access to the author to pitch topics (which is the case currently — in my understandings – article pitches are made by email to regional editors — but authors will have to choose from one of the large sections and demonstrate their pitch/story matches the broad guidelines of that section. I don’t advocate that GV become a large blog platform for “ALL” topics.

    In this case, I recommend model #4 since Advox and Rising Voices attract talent and people with incredible stories who can learn to tell their stories and ultimately teach new people in their communities and other communities to tell their story. Eventually, most topics whether conflict or the economy, health, education can be said from a “rights” or “equity” perspective. We live in polarised, unequal societies. I believe there are great stories there.

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