Problem Statement

How can we better promote and get recognition for Global Voices to audiences and key stakeholders around the world?

Desired Outcomes

• Create core branding definitions for discussion that cover promise, purpose, personality, pillars
• Define target audience
• Identify where to reach them
• Determine what messages to use
• List communications tools

Conclusions Reached

We discovered many people in the community are interested in helping out; the challenge is coordinating and motivating the group to keep the work going

Next steps

Review draft notes that answer the questions above
Assign tasks to interested community members
Start this process well before the next conference (asap); there is a need to really “get organized” and drive this task to a conclusion.

The draft report can be accessed here

Submitted by: Nevin Thompson