Gregory Asmolov is a Lecturer in Digital Entrepreneurship, Marketing and Crisis Communication at the Department of Digital Humanities at King's College London. He is particularly interested in how digital entrepreneurship can contribute to social resilience and address various types of crisis, and in critical analysis of the digitally mediated participation of digital crowds.

Gregory has a professional background in journalism and digital social entrepreneurship. Previously to his academic career, Gregory worked as a Middle East correspondent for the Russian newspapers Kommersant and Novaya Gazeta, and served as a news editor and security analyst for Israeli TV. Later, he consulted on media development and social media projects for The World Bank and Internews Network. He also served as a contributing editor of RuNet Echo, a project of Global Voices Online analysing the Russian Internet. In 2010 he co-founded a “Help Map” – a crowdsourcing platform used to coordinate assistance to victims of wildfires in Russia. The project received a number of national and international prizes including the Russian National Internet Award.

Gregory has made guest appearances on a number of TV and radio shows, from the BBC World Service The Real Story, to Al Jazeera's English The Listening Post. He is a regular contributor to openDemocracy. His research has been featured in a number of publications including the New Scientist, the Economist, Wired UK, AP, the Independent and other media outlets. He is a frequent invited speaker at public events organized by international organizations and think tanks including Chatham House, The International Committee of the Red Cross, BBC Monitoring, as well as a regular speaker at the Annenberg-Oxford Media Policy Summer Institute.

Gregory is a consultant for technology companies, advising on digital sourcing and social entrepreneurship. For example, he has been advising a start-up that is developing a new skill-sourcing technology to address the challenge of unemployment and new solutions for the future of work. He has also been research lead on an international project focused on horizon-scanning of the role of digital media in the development of civil society in Central and Eastern Europe.